Personality Over Product

There's the Mark Zuckerberg quote, I believe it's Mark Zuckerberg, but something about if you're not inventing the future, your competitors are, or if you're not looking for ways to kill your own product, your competitors will, something like that. I need to research it, but add that perspective to thinking about the end of retail, like fashion retail.

Like if you're not thinking about how the industry can die, someone else will, and the way that that industry can die is if people make their own clothing with spray-on clothing technology.

Then there's no reason to go buy a brand name except if that brand has a certain personality and style that people want to represent and wear.